Strategies and practices for promoting news publicity and online public opinion management

A new situation in propaganda, ideological and cultural work

The Party Secretary and Minister of the Ministry of Transport conducted a research visit to China Transport News, emphasizing the need to thoroughly study and understand the important statements on building a strong transportation nation. We should strive to create a new situation in the publicity, ideological and cultural work of transportation. First, we must persistently use the Thought on Socialism with Chinese Characteristics for a New Era to inspire and guide people, vigorously publicize its vivid practices in the transportation field, and resolutely implement the responsibility system for ideological work. Second, we will promote the integrated management of news publicity and online public opinion, focus on building a strong transportation nation to carry out down-to-earth and vibrant publicity activities, enhance the capacity for public opinion monitoring and other aspects, and accelerate the development of new media convergence. Third, actively promote the inheritance and innovation of transportation culture, do a good job in the inheritance of excellent traditional transportation culture, promote the innovative development of transportation culture in the new era, and create cultural brands. Fourth, we should vigorously promote the new era's transportation spirit, coordinate the selection and commendation work, and explore advanced models in the industry. Fifth, we should pool strong synergy, establish and improve the working pattern, strengthen the construction of the cadre team, innovate the investment mechanism and enhance the guarantee of elements.

Work research

Investigate the implementation of the work of "promoting the integrated management of news publicity and online public opinion". At the meeting, the participants exchanged views on how to "deepen the reform of the network management system, integrate the functions of network content construction and management, and promote the integrated management of news publicity and online public opinion". It is emphasized that the linkage mechanism between news publicity and online public opinion work should be strengthened, the responsibility system for ideological work should be solidified, the news dissemination power should be enhanced, the management of self-media publicity should be standardized, the ability to handle urgent online public opinion should be improved, and the bottom line of public opinion should be maintained.

Strategies and Practices for Optimizing mechanisms

It is necessary to establish real-time dynamic monitoring points for the emotions of online hot events by applying models such as multi-source heterogeneous data fusion based on cross-border association, quantify the superimposed state of public opinion association among online media, calculate the cross-media dissemination intensity and activity of online public opinion content, assess the risk level of online public opinion content with the help of the social media influence evaluation index system, and monitor the key nodes of online public opinion "pulses" in real time.

Specific measures for local work

Some regions have implemented education and guidance for local self-media accounts, held quarterly self-media salon activities, and standardized the order of self-media information release. Plan positive theme publicity, consolidate mainstream public opinion, carry out theme online publicity activities and topic Settings around the central work, and create an outstanding brand in the construction of online civilization. At the same time, we should enhance emergency support, improve response capabilities, strengthen response and rumor refutation, forge team skills, enhance overall coordination and collaboration, and raise governance levels.

Prospects and Challenges of Future Work

In the process of promoting news publicity and online public opinion management, there are still many challenges, such as technological updates, talent cultivation, and concept transformation. However, with the efforts and continuous exploration of all parties, it is believed that it can better adapt to the development of The Times and create a favorable public opinion environment for social stability and development.